4 Big Misconceptions About Content Marketing by Eric Siu

As the leader of a digital marketing agency, it shouldn’t come as a surprise that I’m a big believer in content marketing. The benefits of increased audience engagement, decreased ad spends (compared to traditional outbound marketing) and better brand recognition all make content marketing an obvious choice when it comes to allocating a company’s marketing dollars.

However, I still encounter companies that don’t “get it.” Even those that are open to the idea of content marketing still take the wrong approach or maintain the wrong mindset when it comes to this promotional technique. Here are four of the most common mistakes I see businesses making: http://rock.ly/f9gyv


William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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