Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails.But let’s face it. With email being one of the most common forms of communication these days, your customers inboxes are most likely a little full. And it’s time for you to step up your game if you want to continue connecting with subscribers and encouraging them to do business with you.While we’re almost halfway through 2016, there’s still time to make the most of the latest email marketing tricks and trends. Below are seven considerations for creating an emails that will resonate with your audience and help you up your game.