About William Cassidy

William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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Here are my most recent posts

Real Estate Sales Funnel

Facebook Ads And A Real Estate Sales Funnel

How To Use Facebook Ads And A Simple Real Estate Sales Funnel To Generate Leads And Sell More Homes It seems to me like there is interest in how to build a Real Estate Sales Funnel campaign from both agents and marketers – including myself. I’ve wanted to help realtors use Facebook Ads to generate…

Long Island Home and Real Estate Experts Book Launch

Long Island Home and Real Estate Experts Book Launch

FOR IMMEDIATE RELEASE William Cassidy, Goodwill Digital Founder, Announces Launch of Long Island Home And Real Estate Experts Book To Benefit Habitat For Humanity Author, Publisher and Business Strategist William F. Cassidy Announces the November 15th launch of a new book titled Long Island Home And Real Estate Advocates. The book provides advice, strategies and…

Scary Marketing Advice

Scary Marketing Advice Is Hurting Your Business

Do You Know What’s Really Scary? I’m not talking about zombies, vampires, ghosts, ghouls or even our election choices. I’m talking about relying on your web designer for scary marketing advice. Implementing proven digital marketing strategies like sales funnels, retargeting, Facebook ads, Email Marketing, etc. will dramatically increase your bottom line. Your web designer doesn’t…

CVO Sales Funnel Is Like Dating

Barrett Brooks Inspired CVO Sales Funnel Dating Analogy

Barrett Brooks, an ex NFL Tackle and Superbowl Champion, currently a host on the popular Philadelphia sports show Breakfast On Broad, inspired me to analogize the CVO Sales Funnel process to dating when he compared Philadelphia Eagle’s replacement Right Tackle Halapoulivaati Vaitai’s performance over the last two Eagles games to dating. Halapoulivaati made his first two…

Digital Marketing Strategist

Digital Marketing Strategist Announces New Facebook Community

FOR IMMEDIATE RELEASE Digital Marketing Strategist, William Cassidy, Announces New Facebook Community To Fight Industry Confusion And Mis-information William Cassidy, a Digital Marketing Strategist and owner of Goodwill Digital Publishing and Marketing Agency, announced on Monday the launch of a new Facebook group to help fight against the online marketing industry’s notorious information obfuscation. The…

Marketing Campaigns

Stop Pissing Away Money On Worthless Marketing Campaigns

Here’s why I always say that big companies are wasting money paying incompetent marketing agencies for ineffective marketing campaigns. I’m an Eagles Fan and over the weekend I watched two commercials during the game that I’d like to comment on. The first was a Geico commercial that was really funny. Lemonade Not Ice T Even…

Content Upgrades

What You Need To Avoid When Using Content Upgrades To Generate Leads

Yesterday I explained what content upgrades are and today I’ll share what you need to avoid if you want to use them effectively. Before I explain, I want to make sure you understand the purpose of a content upgrade in the CVO Sales Funnel. Again, the content upgrade is simply a Lead Magnet linked from…

What Are Content Upgrades

If Content Is King, What Are Content Upgrades

Content is king… We’ve all heard that before. And who can argue that? Well, I can; but I won’t. This time. So, what are content upgrades? Last night I read several bog posts about this new, amazing way to generate more leads. I was confused because “content upgrades” weren’t what I thought. To me a…

Tumbleweed Tuesday

Happy Tumbleweed Tuesday!

It’s one of my favorite days (despite it’s ALWAYS overcast, colder and windy?) in the Hamptons and I’m missing it this year. You know how excited you are when guests visit for the weekend? You do a lot of stuff and have a lot of fun. BUT, you are super glad when they leave and…

30 Day Writing Challenge

Ben Settle 30 Day Writing Challenge

I’m taking A Ben Settle 30 day writing challenge, sort of… Don’t tell him! Not that he cares. I’m just not sure I want to become material for his next email. I’ve been a fan of Ben’s for awhile and he’s one of the few people that I actually read his emails on a regular…