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How to find out everything #Google knows about you

When you use Google, you are making a deal. You get to use services like Gmail, Drive, search, YouTube, and Google Maps for free. In exchange, you agree to share information about yourself that Google can share with advertisers so their ads are more effective. For instance, airlines want to target people who love to…

Top 7 Email Marketing Ailments

Top 7 Email Marketing Ailments (And Their Surefire Remedies) Is your email marketing failing to deliver the results you expected? If so, it may be in poor health. Like a doctor, you need to diagnose the problem before you can apply a cure.Below, we’ll cover the top 7 “bugs” afflicting today’s email marketing campaigns. I’ll…

The 7 Best Free Email Marketing Tools

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need.  

The TopRank Marketing 7 Point Email Marketing Engagement Cheat Sheet

Email marketing presents a whole host of opportunities (and challenges) for companies that want to engage prospects and customers on an ongoing basis. You may have found that creating quality email content on a consistent basis can seem like a lot of work. Which leads you to question if it’s really worth the effort.In 2014…

7 Ways to Step Up Your Email Marketing Game in 2016 by Caitlin Burgess

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails.But let’s face it. With email being one of the most common forms…

What 300+ Content Marketing Campaigns Can Teach You

What 300+ Content Marketing Campaigns Can Teach You About Earning Links In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with…

Three Email Marketing Tips

Our Top Three Email Marketing Tips Did you know that the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is just 5-20%? These figures demonstrate how it is crucial for businesses to retain a loyal customer base. This is where email newsletters can help. By…

What To Say To Your Email Subscriber List

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it? There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers. It’s the tried, true, and often overlooked … email newsletter. Creating an email…

What Spending $66,372.09 On Paid Advertising Taught Meby Neil Patel

About three months ago, I launched a landing page on my personal site, NeilPatel.com. I never really completed the landing page as I got a bit lazy and didn’t finish the case studies on it. Nonetheless, it does all right. It converts at 3.7 percent, which means 37 out of 1,000 people fill out the…

Lead Generation via Influencers and Experts in 4 Steps by Brian Carroll

Proactively building relationships with influencers and industry experts is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing, aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. There are multiple opportunities with…