Authority Advantage

We all know the rule: people generally buy from those they know, like and trust.

But, those using authority marketing techniques gain an unfair advantage.

Think about how people’s brains short circuit when it comes to celebrities. If you had the chance to work with a celebrity or your brother-in-law you very well might pick the celebrity. Even if you like you Brother-in-law.

Authority AdvantageYou also might not choose the celebrity. Now imagine if all things were equal.

Let’s say you need to hire a Realtor, Lawyer, Doctor, Coach, Consultant, Mortgage Broker or Financial Professional. It doesn’t matter.

Would you rather work with the pro who has written books, appears in articles and the news or the one who is simply like every one else?

That’s the advantage of Authority Marketing.

It’s also very obvious to the people looking to hire you. Even if you are a doctor, all your competitors also have MD after their names.

Authority Marketing strategically creates perceived credibility, desire in your prospects and gives you an unfair advantage over those not implementing these techniques.

Your next questions are likely: “Does it cost much?”, “Does it take a lot of time?” andĀ  “How do I get started?”.

The answers to the first two are “no”. It’s likely way more affordable than you think and it actually takes very little of your time.

The best thing to do next is contact me so we can figure out what will help you theĀ  most. The easiest way to do that is to click the previous link and use our contact page. You can also shoot me an email at bc@goodwilldigital.com or connect with me on Facebook, Twitter or LinkedIn.

Stop wasting your time, energy and money on same things everyone else is. Invest in building your Authority Credentials. Start right now by contacting me. And, it doesn’t cost anything to discover your options.


William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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