Create An Event
Do Something That Advocates For The Success Of Your Clients And Prospects.
We need an event or achievement. I can create one or if you've done anything to advocate for your clients success or you have been awarded or achieved anything, we can use that.
If I create, it will be a positioning event like a Spotlight Article, Published Author Status or Authority Appearance on USA Today, CNN, Business Innovators Radio (podcast) or similar.
Tell People About It
Use News Releases And Humbly Share
Once we have the event, I write and syndicate a news release announcing and detailing your achievement or event. You are positioned as a leading expert and authority in you industry.
To get he maximum effect, order a Spotlight Article, Published Author Status or specific Authority Appearance. Included is the necessary swipes, graphics and support to make sure your event is successful.
You can also order a stand alone news release (and do the marketing yourself). Simply provide me some information on your event or achievement and I will write and syndicate a news release for you. I recommend that you humbly share with your lists and followers.
The news release is professionally written to conform with standard news release formats. It is then syndicated and usually picked up by well over 100 news media outlets.
Get More Customers
Add Your Authority Credentials To All Your Marketing
I also recommend that, if you haven't already, created a "press" page on your website were you can post all your recognition, you do so as soon as possible.
Think about it. When prospects visit your website to see if you are their choice, it's easy for them to decide to pick you when they see your press page filled with your Authority Credentials.
Instead of spending your money on advertising that goes away, you should be spending it on building your authority credentials that don't go away. And add your Authority Credentials to all your marketing material.
Imagine if you are introduced, and your press page reflects, "Bestselling author of "Some Industry Problem Solved", who has been featured on Small Business Trendsetters, USA Today, Business Innovators Magazine as well as dozens of FOX, ABC, NBC and CBS outlets; YOUR NAME HERE!
Wow! That's a powerful way to get more business.
Who do you think prospective prospects want to work with the person with no credentials or a leading industry expert and authority on their problem?
And, do you think they expect to pay more to work with the best?
Of course they do.
This is how you become the best...
And, it all starts with you deciding to start controlling your own publicity.
Just to be clear, this is not about misleading anyone. This is about creating events that help people, then making sure a lot of people can access that helpful information. That's how you position yourself as the authority.
We are just going to do it in a specific way that allows you to build a more profitable business along the way.
Think about it...
Business is about helping others for money, providing value for cash.
Authority Events with News Releases and smart marketing simply allow you to help more people and be more profitable faster.