Let's face it, we're all looking for an edge.
A way that we can leap frog our competitors and build our business bigger and faster.
I'm not going to tell you SEO and advertising doesn't work. They do.
But, both require you to pay every month and once you stop paying; your profits quickly dry up.
The most effective strategy I've ever found is called Authority Marketing.
It's the process for positioning yourself as an authority by creating newsworthy events, telling people about it and then implementing some smart marketing to build your business.
It works fast and is an investment in yourself.
Each event or achievement you create can not be taken away from you and you benefit from your content and authority on a regular basis.
So what are these events and achievements?
Any achievement, event or content that advocates for the success of your prospects and clients.
Achievement: If you won an award or were recognized in any way, you could simply order a news release and I'll have it syndicated.
Event: An event might be something like becoming a published author, reaching bestseller status or making a guest on a podcast.
Content that advocates for the success of your prospects and clients would include articles on popular and credible third party websites like CNN, BusinessInnovatorsMagazine, BuzzFeed and others.
You can get your content on many different sites but they all have their own requirements. Some are harder than others. Some want you to have a portfolio and others are happy to have your content as it helps their website.
You can reap the benefits from one appearance, but being a regular contributor garners more authority.
Imagine making an appearance on Business Innovators Magazine or being a regular contributor to CNN. How much do you think that would help your business.
You'd get traffic from the articles but most importantly is you being positioned as an authority.
When your prospects are looking for someone to hire to solve their problem, do you think they may pick the person with the best authority credentials?
Would it be an easy choice to pick you if you were a bestselling author of "Some Industry Problem Solved" book, have been featured on Small Business Trendsetters, are a regular contributor to CNN and have been seen on national news media outlets of ABC, NBC, CBS and FOX.
Let's get started building your authority credentials.