We call it Authority Marketing.
It's using smart marketing to grow your business faster and easier from authority positioning events specifically designed to brand you as an expert. We create content that highlights your knowledge and experience, helps your prospects and clients and differentiates you from your competitors in a way that is easily and instantly identifiable, then we tell people using highly trusted third party news outlets.
Our toolbox includes being in the news, published books, best selling author status, articles written about you, articles that quote you as an expert, photo essays, and more.
Authority Marketing is Content Marketing on steroids.
My name is William Cassidy and I'm a publisher and marketing agent that specializes in helping professionals and business owners create and profit from authority positioning events.
Here's how it works...
I conduct a short interview with you to extract the necessary information I need, put it all together into a book, chapter, Spotlight Article, Authority Article, etc; get it published, write and syndicate a news release about the event and show you how to get more and grow your business.
You will gain influence in the marketplace and will no longer have to chase sales leads and prospects because trust is gained immediately instead of taking months or years. Often, organic opportunities arise.
This works super fast, takes very little of your time to implement and you will also be able to raise fees for your products and services because the best prospects will want to work with you.
Who does this work for?
This is really great for people who already have a customer list or some social media following. If this is not you, I recommend starting with my FREE Small Business Trendsetters offer and begin building your lists. (should be a high priority for every business)
If you are a coach, consultant, speaker, trainer, agent, entrepreneur or business owner who already has a list, customers or some followers then you are perfect.
This works exceptionally well for highly competitive fields like real estate, mortgage, financial, legal, medical and health and many more (Any field or person who needs to stand out).
Will this work for me?
If you are a business owner or professional that has information that will help people solve a problem and are willing to share it; than yes, it will work for you. Even if you have little time, are just starting up, can't write or have never been featured or recognized before.
What does it cost?
That depends on where you start.
If you have never had any media exposure, I'd suggest you start with the Small Business Trendsetters FREE offer to get your first taste. This allows you, also, to ramp up in a natural progression. You may also start with a, more effective, Spotlight Article or Authority Article that affordably positions you as an expert by having an article that features you and your business published on a popular authority website and syndicated to news outlets.
If you already have some media exposure, I'd suggest becoming a published author. You have two options for this. One, you can participate in the, already established, business book series or two, we can create and publish your own solo book.
A solo book conveys more authority but is more expensive to create. The book series still provides the authority of being a published author but can be accomplished for significantly less money.
If you are already a published author, maybe being a guest on a business podcast series is for you.
What to do next?
The best thing to do next is contact me so we can figure out what will help you most. The easiest way to do that is to click the previous link and use our contact page. You can also shoot me an email at email@example.com or connect with me on Facebook, Twitter or LinkedIn.
I'm really looking forward to hearing from you!
Author, Publisher and
Digital Media Strategist