__gaTracker('send','pageview');
Scary Marketing Advice

Scary Marketing Advice Is Hurting Your Business

Do You Know What’s Really Scary? I’m not talking about zombies, vampires, ghosts, ghouls or even our election choices. I’m talking about relying on your web designer for scary marketing advice. Implementing proven digital marketing strategies like sales funnels, retargeting, Facebook ads, Email Marketing, etc. will dramatically increase your bottom line. Your web designer doesn’t…

Marketing Campaigns

Stop Pissing Away Money On Worthless Marketing Campaigns

Here’s why I always say that big companies are wasting money paying incompetent marketing agencies for ineffective marketing campaigns. I’m an Eagles Fan and over the weekend I watched two commercials during the game that I’d like to comment on. The first was a Geico commercial that was really funny. Lemonade Not Ice T Even…

30 Day Writing Challenge

Ben Settle 30 Day Writing Challenge

I’m taking A Ben Settle 30 day writing challenge, sort of… Don’t tell him! Not that he cares. I’m just not sure I want to become material for his next email. I’ve been a fan of Ben’s for awhile and he’s one of the few people that I actually read his emails on a regular…

Top 7 Email Marketing Ailments

Top 7 Email Marketing Ailments (And Their Surefire Remedies) Is your email marketing failing to deliver the results you expected? If so, it may be in poor health. Like a doctor, you need to diagnose the problem before you can apply a cure.Below, we’ll cover the top 7 “bugs” afflicting today’s email marketing campaigns. I’ll…

The 7 Best Free Email Marketing Tools

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need.  

The TopRank Marketing 7 Point Email Marketing Engagement Cheat Sheet

Email marketing presents a whole host of opportunities (and challenges) for companies that want to engage prospects and customers on an ongoing basis. You may have found that creating quality email content on a consistent basis can seem like a lot of work. Which leads you to question if it’s really worth the effort.In 2014…

7 Ways to Step Up Your Email Marketing Game in 2016 by Caitlin Burgess

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails.But let’s face it. With email being one of the most common forms…

What 300+ Content Marketing Campaigns Can Teach You

What 300+ Content Marketing Campaigns Can Teach You About Earning Links In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with…

Three Email Marketing Tips

Our Top Three Email Marketing Tips Did you know that the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is just 5-20%? These figures demonstrate how it is crucial for businesses to retain a loyal customer base. This is where email newsletters can help. By…

What To Say To Your Email Subscriber List

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it? There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers. It’s the tried, true, and often overlooked … email newsletter. Creating an email…