Ben Settle 30 Day Writing Challenge

I’m taking A Ben Settle 30 day writing challenge, sort of…

Don’t tell him!

Not that he cares. I’m just not sure I want to become material for his next email.30 Day Writing Challenge

I’ve been a fan of Ben’s for awhile and he’s one of the few people that I actually read his emails on a regular basis. He’s an EXPERT Email Marketer, anti-professional and very entertaining.

…And, he’s worth following; even if you don’t want to make MORE money.

I recently re-read a recent email from him headlined “The more you write the luckier you’ll get”.

He challenges his readers to write one email to sell your product, write one chapter of a novel, and write a section/chapter of an info product as soon as you wake up.

I’m assuming brewing coffee is allowed.

So, I decided to except his challenge.

Sort of…

I’m not interested in writing a novel so I’ve axed that part.

Plus, I really believe in minimum effective dose.

Read “lazy”.

Writing an email a day and a section of an info product should keep me busy for a few hours.

With the bulk of that time spent getting ready to write (You know; making the coffee and fluffing my chair pillow) or staring at my pc thinking about what to write.

The point of Ben’s challenge, me thinks, is to just do it.

Stop thinking, learning and “getting ready”. Just start and get the education and skills by doing.

I believe that’s good advice. Especially for marketing professionals.

So, I put my faith in Ben’s direction and I hope I can develop skills to keep the readers of my emails entertained, inspired and informed.

P.S. If you are stuck in your own writing challenge or simply wanting to get started doing something that will help you grow, I found some inspiration in this video and maybe you will too:

What 300+ Content Marketing Campaigns Can Teach You

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit.

If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs.

At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us. Are publishers rejecting a certain content format? Is there a connection between Domain Authority (DA) and the industry vertical we targeted? Do certain topics attract the most social shares? These are the types of questions we ask, and then we use the related data to create better content.

We recently dug through three years of content marketing campaigns and asked: What factors increase content’s ability to earn links? In this post, I’ll show you what we found.Methodology


Why Brands Need to Skip the Ads and Start Telling Stories Don’t get in the way of what consumers want, be what they want By Scott Donaton

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C’mon, you know you want to. We all do.

While the stats vary, there’s evidence that around nine out of 10 people who can skip an ad do—whether by hitting the “skip ad” button online or fast-forwarding through a commercial break while watching time-shifted programming.

The online countdown clock that accompanies many preroll spots is one of the more honest things to ever happen to advertising. It’s the most explicit admission yet that advertising isn’t something you want; it’s something in the way of what you want.

Not all advertising, of course. The best and most celebrated ads have always been those that tell great stories because the best creatives know the key to winning over consumers is to share stories that are worthy of their time. It’s a simple human fact: We are all suckers for a great, well-told story, whether that’s Ridley Scott’s The Martian or Ridley Scott’s 1984 commercial for Apple. More recently, Leo Burnett Madrid entranced 5 million viewers with, of all things, a Pixar-caliber lottery ad.

Audiences have always had the power to skip ads. Those of us old enough to remember a world without remote controls know that skipping ads was as simple as heading to the kitchen for a snack during the commercial break. Or heading to the bathroom to, um, fix your hair.

If we’re in search of a narrative thread, the last 20 years in this business have been about one thing: consumer empowerment. Read more: