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Lead Generation via Influencers and Experts in 4 Steps by Brian Carroll

Proactively building relationships with influencers and industry experts is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing, aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. There are multiple opportunities with…

How to Use Your About Us Page to Connect With Customers By Elena Ruchko

Consider how Rob Walker and Joshua Glenn used the power of stories in a social experiment. The Significant Objects project was designed to demonstrate how a narrative can affect an object’s value.The creators asked writers to craft rich stories about each object, then they posted each item for sale on eBay accompanied by the sentimental…

How to Measure Engagement the Right Way by Andrew Raso

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it? But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure…

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Why are you analyzing your content? Before diving deep into metrics, ask yourself: What do we want our content marketing to achieve? Your answers likely will lead you to one (or more) of the eight metric categories that I’m sharing to help you improve your focus in your analytics and better define content marketing success….

12 classic content marketing problems (and how to avoid them) by James Carson

Chances are some sort of content marketing will be happening in your business. After all, it’s a fairly nebulous term that covers digital marketing disciplines where there’s no media spend. But while you might be doing content marketing, are you sure it’s working? Surveys suggest that many marketers are uncertain of the effect of content…

What You Need To Know About Marketing With Influencers by Brian Sutter

Content marketing is all about your audience. Selling stuff is certainly a good thing, but in content marketing it’s almost a residual effect: The real driver of content marketing is to attract and engage the right audience. Building an audience usually takes time, but there is one proven shortcut to building an audience – work…

10 Mistakes Content Creators Need to Avoid By Neil Patel

Anyone who has created content knows that it can be a minefield. There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes. After more than a decade of content creation, I’ve learned a thing or two. How? By committing (or nearly…