What 300+ Content Marketing Campaigns Can Teach You About Earning Links
In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit.
If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs.
At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us. Are publishers rejecting a certain content format? Is there a connection between Domain Authority (DA) and the industry vertical we targeted? Do certain topics attract the most social shares? These are the types of questions we ask, and then we use the related data to create better content.
We recently dug through three years of content marketing campaigns and asked: What factors increase content’s ability to earn links? In this post, I’ll show you what we found.Methodology