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Did Video Kill Text Content Marketing?

They say video killed the radio star. The question is: Did it also kill the print star? And what does the answer mean for online content marketing?Whether it’s YouTube, Vine or integrated content — video has quickly become one of the most impactful ways to speak to an audience. According to a recent study by Usurv, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”But it’s not time to bury print just yet. Watching a video and reading a print article require completely separate cognitive functions, and for businesses, it’s important to understand the differences before you make a decision to use a video clip instead of print content.Numbers don’t lie…

Click the link to read more at Entrepreneur.

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William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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