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How to Measure Engagement the Right Way by Andrew Raso

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?

But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with our content?

Stick with me and you’ll find out what engagement really means and what you need to be measuring to see if your content is engaging. Read more: http://rock.ly/xev6y

http://rock.ly/xev6y

About 

William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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