The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?
But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with our content?
Stick with me and you’ll find out what engagement really means and what you need to be measuring to see if your content is engaging. Read more: http://rock.ly/xev6y