Proactively building relationships with influencers and industry experts is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing, aka influence development.
Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. There are multiple opportunities with influencer development, which include:
Getting more opportunities with people and companies you may have not otherwise engaged with
Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility
Increasing your influence via the “halo effect” by helping thought leaders build their platform, which will also help build your influence
Testing and refining your messaging and value proposition. Influencers feel the pulse in the marketplace, and you can learn how you’re perceived and what messaging works in the market by talking to people who live and breathe within each space.
Here are four steps to engage and develop leads via influencers: Read more: http://rock.ly/uhedp