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Charity Books At Cost Success

Thank you for participating in distributing our charity book to benefit Habitat for Humanity. It not only benefits Habitat, but it also benefits you and the other participants.

Your 50 copies will be shipped a few days after launch. That should be in the next few weeks or so. If you have any specific questions or concerns, simply contact me (you can use the chat button below).

Because you obviously understand the importance of exposure and authority positioning, I've put together a bundle of services to further increase your recognition, exposure, authority and ultimately your customers and profits.

2 Syndicated Authority News Releases


News releases are one of the most misused marketing tools. Sure, you get back links and your contact info on trusted third party websites like those of ABC, NBC, CBS and FOX; but your perceived value of being positioned as an industry leader and authority is the main benefit. (Don't worry I'll show you how.)

The first news release announces your participation in our book as a home and real estate expert and includes a quote from you.

The second news release announces that your participation as an expert in our book helped make it a best seller. It also includes a quote from you.

The news releases are syndicated through our press wire to the major news media outlets of ABC, NBC, CBS and FOX. The outlets also include radio stations and newspapers. I can guarantee at least 100 pickups.

Custom Lead Magnet


One of the best ways to generate and capture leads is by providing an irresistible bribe. Fortunately, your chapter makes an incredible lead magnet. Just like the printed copies, except that it's digital and customized for you.

You'll get your chapter in a digital format with a custom book cover with your image and a customized title.

Upgraded Social Media Graphics


As an expert contributor you'll want social media graphics that reflect your authority.

You'll get upgraded, professional graphics for your Facebook, Twitter and LinkedIn profiles.

Social Media Swipes


To get the most out of your participation you'll want to share effective status updates on social media.

You'll get social media status updates that are proven effective. You can put them into your own words to get the most recognition and exposure for you and your business.

And, I'll show you the most effective ways and times to use them.

Personal Support


Of course you'll be able to contact me with any questions.

And, you'll get my personal "hand-holding" support. My job is to help you get the most out of your participation.

I'll help you maximize your positioning, branding, exposure and recognition for accelerated business growth and increased profits.

   

P.S. This is the perfect bundle of services if you want to set yourself apart from your competitors while increasing your recognition, exposure and revenue.

P.S.S. Don't spend another day blending in with everyone else. Reap the benefits of authority positioning and take advantage of advanced exposure and authority.

Long Island Home and Real Estate Advocates Book
"Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do to increase your perceived value in the market place."
 
FRANK KERN
Position, Company Name
“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.”
 
AL REIS
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
"What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.”

KYTKA HILMAR-JEZEK
Book Power: A Platform for Writing, Branding, Positioning & Publishing Position, Company Name
“The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

DAN S. KENNEDY
The Godfather of Direct Marketing
Authority marketing is one of the most powerful ways to differentiate yourself from your competitors. If you are not actively working on creating a sense of “celebrity” for your business, you are missing a key ingredient to success in the 21st century.

BRIAN AINSLEY HORN
Entrepreneur, Investor, Author
Frequently Asked Questions

What's the difference between a press release and a news release?
A press release is the older method for distributing news. It was written for a press agent who would then decide if it was news worthy enough for print. Today, news outlets publish their news digitally and get much of there stories from news releases. News releases are always used by big companies but smaller businesses are catching on to the value.

What is a lead magnet and why would I want one?
A lead magnet is something of high perceived value that is given away in exchange for, usually at least, an email address. It's an irresistible bribe for contact information and it changes your visitors relationship with you to an engaged prospect that you now know is interested in you and what you have to offer.  Your chapter makes an excellent lead magnet because it's specific, consumable, of high value and it positions you as an authority.

Why do I want to be positioned as an authority?
Being positioned as an authority, among the many benefits, increases your perceived value with your prospects and clients; as well as friends, family and competitors. You can use you authority positioning to increase conversions on all your marketing material.

How will social media status updates help me?
Status updates are an opportunity to "humbly brag" about your accomplishment. Being an expert contributor in a best selling book is something your competitors likely have not done. So, let others make sure as many people as possible are aware of you, your knowledge, your experience and your willingness to help others.
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