It actually may seem like a daunting task because for years it was.
But, times have changed and the national news media doesn't operate as it did in the recent past.
A few years ago, if you wanted to get your business national news media exposure, you would have to do something exceptional, write a press release, snail mail it to press agents and hope it got published. Then maybe some other press agents would see it and give it some lift from there.
You could spend a lot of effort with no guarantee that you would receive any benefits.
Today is quite a different story...
It's actually very simple to get national news media exposure. The biggest issue is that business owners aren't aware of how easy it is. They are also not aware of how to do it.
You are about to discover the solution to both issues.
Getting national news media exposure is actually only a three step process:
- Create a newsworthy event
- Write a news release
- Syndicate your release
That's it! You now have national news media exposure.
What, does it still seem hard?
Here's a more detailed explanation to clarify any confusion.
Create A Newsworthy Event
All that means is create something that the news media would want to publish. Examples would be an announcement of some type, a response or prediction to some current or topical news story or trend or even a feel good story.
It should be obvious that the event be business related and positions you as the hero or expert.
To elaborate, you title might be something like William Cassidy Announces New Technique Anyone Can Use To Double Profits Immediately; William Cassidy, Marketing Genius Predicts Using News Releases Will Double Your Profits In Half The Time or William Cassidy, Marketing Genius Helps Clients Double Profits Using News Releases.
See? Not hard.
Write A News Releases
This is also pretty easy. You can write it yourself but the simplest way is to have someone else write it for you. There are currently many websites offering writing services. Find one and look for a highly rated writer who specializes in writing press releases. Costs anywhere from about $5-$100. You get what you pay for.
They should already be aware of the format needed for the release but, do your due diligence and give detailed instructions. You can even guide them by giving them a story you would like them to model.
Also, provide them a quote, from you, that you would like them to incorporate into the news release.
Syndicate Your News Releases
You could visit the national news media affiliate sites individually yourself to upload your news story, but it is a very tedious and time consuming process.
Your best bet is to pay a press release service for syndication. You will still have to upload your information to their website but they will submit it to usually dozens of news outlets for you and you will only have to do it once.
The cost can be anywhere from free to about $500. Generally speaking, again, you get what you pay for. The more money you spend the more outlets you can expect to publish your story and they will likely have a higher perceived value.
If you use free press release services your story will have to be really good to get any play. That's been my experience. But you can spend your time and upload to multiple free PR services for free.
If you use a paid service they will also likely guarantee a certain amount of pickups.
Either way, the result will be that you quickly and easily gained national news media exposure.
See how easy?
Need More Help?
It really isn't difficult and I'm sure you are capable of doing everything yourself. But, you are likely too busy running your business to learn the subtle nuances of news releases, outsourcing and syndication. Maybe you just don't want to be bothered the same as I won't change the oil in my car even though I could.
That's why I decided to make a "Godfather" offer.
I'll interview you, write and syndicate a news release for you for half off my regular price.
I'm doing this because I want you to see how easy and much fun it is to be positioned as an authority/expert/hero/celebrity.
I will also guarantee that your story will be picked up by about 100 news media outlets.
You will be able to share with your family, friends, prospects,clients, and competitors that you were seen on ABC, CBS, NBC and FOX news outlets.
If you have any questions, simply contact me. Otherwise, click the button below and get you and your business national news media exposure.