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Seven Things To Remember When Shifting Marketing Dollars From Advertising To Content

Content and advertising each serve their own unique purpose in your brand marketing strategy: while advertising works well as a lead gen tool, content provides a platform in which to best engage with your audience.When deciding whether to shift your marketing dollars from advertising to content, consider your core focus and goals: are you looking to improve upon SEO rankings? Are you looking to acquire new users? Knowing the answers to these questions will put you on a clear path to allocating budget in a way that makes the most sense for your company’s roadmap. Below, seven agency executives from Forbes Agency Council share what you should remember when determining whether to shift your company’s marketing dollars from advertising to content.

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William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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