CVO Sales Funnel Is Like Dating

Barrett Brooks Inspired CVO Sales Funnel Dating Analogy

Barrett Brooks, an ex NFL Tackle and Superbowl Champion, currently a host on the popular Philadelphia sports show Breakfast On Broad, inspired me to analogize the CVO Sales Funnel process to dating when he compared Philadelphia Eagle’s replacement Right Tackle Halapoulivaati Vaitai’s performance over the last two Eagles games to dating. Halapoulivaati made his first two…

What Are Content Upgrades

If Content Is King, What Are Content Upgrades

Content is king… We’ve all heard that before. And who can argue that? Well, I can; but I won’t. This time. So, what are content upgrades? Last night I read several bog posts about this new, amazing way to generate more leads. I was confused because “content upgrades” weren’t what I thought. To me a…