CVO Sales Funnel Is Like Dating

Barrett Brooks Inspired CVO Sales Funnel Dating Analogy

Barrett Brooks, an ex NFL Tackle and Superbowl Champion, currently a host on the popular Philadelphia sports show Breakfast On Broad, inspired me to analogize the CVO Sales Funnel process to dating when he compared Philadelphia Eagle’s replacement Right Tackle Halapoulivaati Vaitai’s performance over the last two Eagles games to dating. Halapoulivaati made his first two…

Content Upgrades

What You Need To Avoid When Using Content Upgrades To Generate Leads

Yesterday I explained what content upgrades are and today I’ll share what you need to avoid if you want to use them effectively. Before I explain, I want to make sure you understand the purpose of a content upgrade in the CVO Sales Funnel. Again, the content upgrade is simply a Lead Magnet linked from…

Last updated by at .