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The TopRank Marketing 7 Point Email Marketing Engagement Cheat Sheet

Email marketing presents a whole host of opportunities (and challenges) for companies that want to engage prospects and customers on an ongoing basis. You may have found that creating quality email content on a consistent basis can seem like a lot of work. Which leads you to question if it’s really worth the effort.In 2014 eMarketer found that email marketing was cited as the most effective digital marketing channel for customer retention in the United States. With research like that backing up the usefulness of email marketing, it’s a tactic you can’t afford to ignore.

 

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William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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