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Why Brands Need to Skip the Ads and Start Telling Stories Don’t get in the way of what consumers want, be what they want

#ContentMarketing #DigitalMarketing

The best and most celebrated ads have always been those that tell great stories because the best creatives know the key to winning over consumers is to share stories that are worthy of their time. It’s a simple human fact: We are all suckers for a great, well-told story, whether that’s Ridley Scott’s The Martian or Ridley Scott’s 1984 commercial for Apple. More recently, Leo Burnett Madrid entranced 5 million viewers with, of all things, a Pixar-caliber lottery ad.

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About 

William Cassidy is a best selling author, publisher and digital marketer who specializes in customer value optimization, advanced positioning and digital marketing strategies. Bill helps business owners and professionals increase their leads and sales in 30 days or less, so they can experience online success without wasting a lot of time, energy or money.

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